Rehabs UK
70 international links with data-driven PR campaign
01
The brief
Rehabs UK are treatment advisors, dedicated to finding individuals struggling with addiction or mental health the support and advice they need to begin their recovery journey.
We were approached to further establish Rehabs UK as an authoritative voice in addiction and rehabilitation conversations around the UK, along with the broader targets of increasing traffic and long-term visibility.
Their market is highly competitive, especially because addiction and rehabilitation are considered ‘Your Money or Your Life’ topics by Google. This emphasises the requirement of building high quality links from authoritative sources.
With these aims in mind, we saw digital PR as the best approach. We quickly began creating data-driven campaigns that saw fantastic results.
02
Finding a niche
Competitor analysis showed that Rehabs UK were lacking in quality backlinks compared to similar sites within the industry.
Major addiction topics in the industry were already saturated, making it difficult to attract new backlinks in these areas, so we took a different approach.
We identified that interest and research around gaming addiction has increased in recent years, partly due to a high-profile Canadian lawsuit brought by the parents of children addicted to Fortnite. This new, important topic was an area that the Rehabs UK team could provide expertise and advice about.
As the lead piece, we set out to find the world's most addictive video games and benchmark them against the world’s most addictive substances to illustrate the seriousness of the issue. Combining search data with information about global video game addiction from the World Health Organisation allowed us to bring a unique, data-driven perspective on the state of video game addiction around the world.
The Candour design team created an original infographic to accompany the press release and on-site article created by the digital PR team.
03
The results
This campaign brought in more than 70 links to the client's site including huge international coverage from The Guardian and Business Insider.
This coverage, and others like it, has contributed to a significant growth in traffic to the client's site over the last twelve months.
Combining this campaign with an ongoing content strategy, technical excellence and long-term digital PR support has resulted in an 200x increase in organic traffic from fewer 300 monthly visitors in September 2022 to more than 60,000 in September 2023.
100x
increase in traffic in 12 months
